"Working with a globally recognised football club such as Manchester City is part of our overall strategy to use the power of sport to reach worldwide audiences with our brand. The partnership with Manchester City is a natural one as we share values and vision, and we’re confident it will boost the Wix brand amongst the massive Manchester City fan base. "
Focused on unlocking new audiences as well as increasing engagement with existing users, Wix recognised that a partnership with Manchester City could help the brand achieve its objectives in key strategic markets and worldwide.
